People from your church rarely visit the “About” page. Put an edited transcript of the video below the video for those who would rather skim than press “Play.”.Put closed captioning in the video so that those who want to watch the video without sound can still experience the content.Therefore, you should do these two things: Over ⅔ of church website traffic is mobile, and one of the great features of mobile is the ability to get information from a website as quickly as possible. There are a few ways to optimize your video so that visitors hear what you have to say. This video should include your lead pastor giving the pitch, and perhaps include some B-footage of your church welcoming people, the congregation in worship, and even some small group footage. You should craft a “Welcome” video for your “About” page that summarizes your pitch. Put a video on the top of your “About” page The great differentiator for churches often comes down to how profoundly, personally, and professionally they are willing to make their appeal. Your elevator pitch should articulated in such a way that peoples wants-usually those deeper than they allow themselves to perceive-are meet in a profound, personal, and professionally produced manner. In other words-everybody wants something. It is composed of a few things: a common problem, a hook, and a solution.įormulate your elevator pitch in terms of the problem it solves, the features of your service that will compel people to visit, and the way these features solve the problem. Make sure that, at the very least, your executive team knows how to encapsulate your elevator pitch for your church. This is one of the most important questions a church can answer.Īnd, if your church isn’t growing, answering this question is the key to unlocking growth in your church. “How do we most effectively communicate to people why they should come to our church in the shortest amount of time?” If you don’t have this pitch down, this should be a high priority for your church this week. This means that, if you are the pastor of a church, and somebody asks you what you do for a living, you should know exactly how make an effective cold pitch for why anyone should attend your church this Sunday in less than 30 seconds. How to Craft a High-ROI Church “About” PageĪn “About” page should pass the “elevator pitch” test. In this article, we’re going to delve into 8 “About Page” best practices that will revolutionize how your church uses its “About” page. ![]() Your church’s “About” page could be such a high-return digital asset for your church if you use it correctly. ![]() It’s where you stuff all your best one-line “Come to church” pitches into a blender and pour a bland smoothie. It’s basically the “junk drawer” of your church website.īut people want to click in your “About” page. ![]() The truth is that for churches, this number is much higher, since church website users have a much higher proportion of new usersĪnd yet, the church “About” page is one of the most poorly utilized pages on the internet. A recent survey from KoMarketing revealed that the first thing most people (52%) want to see on a website is the “About Us” page.
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